Chiropractic PPL™
Potential Profit Loss, defined
PPL is the modeled gap between what your practice currently collects and what it could reasonably produce if the systems along the revenue path performed better — using the opportunities you already have.
What PPL is
- A planning model built from the numbers you enter
- A directional range, shown as conservative, target, and high scenarios
- A prioritization tool that ranks which system to fix first
- Capacity-aware, so it never models revenue you could not physically deliver
What PPL is not
- A guarantee or promise of revenue, profit, or reimbursement
- A practice valuation or financial audit
- A compliance, coding, or legal review
- A recommendation to see more patients or bill more aggressively
Inside the model
The drivers the calculator uses
Each driver is a place where existing opportunity either advances or disappears.
- Lead contact rate
- How many inquiries are actually reached. Speed to first contact is usually the single largest hidden loss.
- Booking rate
- How many contacted inquiries convert into a scheduled appointment.
- Show rate
- How many booked appointments are actually kept.
- Consultation conversion
- How many patients who show accept and start a plan of care.
- Average case value
- The expected or collected value of a completed case, entered on whichever basis you have.
- Care plan completion
- How much of the recommended plan is actually delivered before patients drop off.
- Collection realization
- The share of expected value that is actually collected after denials, adjustments, and patient balances.
Method
How the number is produced
Baseline collected revenue is modeled from your inputs. Improved revenue is modeled by applying bounded, realistic gains to the weakest drivers — never a flat percentage lift.
- 1. Baseline. Your monthly opportunity flows through your current rates to a modeled collected figure.
- 2. Improved. Each underperforming driver is raised by a bounded, defensible amount — capped so no rate exceeds a realistic ceiling.
- 3. Capacity check. If the improved volume exceeds the visits your practice can actually deliver, the result is capped and labeled capacity-adjusted.
- 4. Attribution. Levers are ranked by isolated impact, not summed, so nothing is double-counted.
- 5. Reconciliation. If you enter actual collections, the model compares them to its own baseline and flags any material gap.
Limitations
Results depend entirely on the accuracy of your inputs. The model does not account for every payer contract, local market condition, staffing constraint, or clinical factor. It is educational only and is not a guarantee, valuation, audit, or compliance review. Never enter patient information.
Frequently asked
Run your own model
Five minutes, your numbers, no contact info to start.